Your Marketing Should Work As Hard As You Do.
You’ve built something real. A business that runs on early mornings, honest work, and showing up when you say you will. The one thing that shouldn’t slow you down is figuring out how to market it.
You’re running the crew, quoting the jobs, and answering the phone, marketing shouldn’t be one more thing keeping you up at night. Tell me where you’re stuck and I’ll shoot you straight: what to fix, what to skip, and what it’ll actually take.
No fluff. No agency speak. No wasted money. No BS.
Does any of this sound familiar?
Most business owners are great at the work. Marketing just never came with an instruction manual.
The phone isn't ringing as consistently as it should.
The work is good. The customers who find you are happy. But 97% of people now search online before choosing a local service, and if you’re not showing up consistently, they’re finding someone else. The fix usually comes down to three things: Google visibility, reviews, and response time. All three are buildable.
Every time you try to market, you're starting from zero.
No playbook, no process, no templates. You sit down to post something or send a follow-up and spend 20 minutes staring at a blank screen. That friction is why it doesn’t happen consistently, and it disappears the moment there’s a system doing the remembering for you.
You've put money into marketing without knowing what it did.
Unfortunately, you’re in good company: two-thirds of small business owners say they can’t tell which marketing is actually producing revenue. Usually the channel wasn’t the problem, the missing piece was a system behind it, and a straight answer about what each dollar is doing. Both of those are exactly what I build.
Quoted jobs are going quiet.
You send the estimate. A few days pass. Nothing. Here’s the number that stings: 78% of customers go with the company that responds first. The job didn’t go to somebody better or cheaper, it went to whoever followed up. A simple follow-up system wins those jobs back.
Google reviews are inconsistent, and you know it.
Seven in ten customers won’t even consider a business rated under four stars. You’ve already got the happy customers, what’s missing is the system that asks. Businesses that ask consistently average 3 – 5 new reviews a month, and it never has to feel pushy.
The person who handled your marketing is gone, and pieces went with them.
Maybe it was an office manager, a marketing hire, an agency you moved on from. Now the website login lives in somebody’s old inbox and nobody’s sure who runs the Google ads. Most contractors have marketing scattered across accounts nobody fully controls. Getting it documented and back in your hands is step one, and almost nobody offers to do it. I do.
Sound familiar? Let’s talk it through.
The Straight Talk Session is 30 minutes, free, and built for exactly this. You talk about the business — what’s working, what’s stuck, what you’ve already tried, and what you expect marketing to actually do for you. I listen, then talk through what I see and what I’d focus on first. You leave with some next steps and a clearer picture of your marketing than you walked in with. No pitch. No prep. No pressure.
BS Marketing exists to give trades and blue-collar businesses, contractors, roofers, HVAC, plumbing, electrical, landscaping, restoration, a marketing person who’s done this at the highest level and doesn’t need a team of account managers to do it. And if you run a different kind of small business but the no-BS, results-first approach sounds like how you already operate, the door’s open.
Start with a conversation. Grow from there.
Straight Talk Session
Thirty minutes, free. We learn about each other, your business, your goals, what you expect marketing to deliver. You leave with straight answers and your next two or three moves.
Marketing Audit
The full picture, in writing. I go through your marketing top to bottom, what’s bringing in work, what every dollar and vendor is doing, who has access to what, and hand you a written, prioritized plan you own. Flat fee, quoted before we start.
Ongoing Marketing
One person owning your marketing end to end, plan, execution, vendors, reporting, sized to your business. You’ll see what’s happening and what it’s producing every month, in plain English.
Three things every client gets. No exceptions.
01.
Your money gets spent like it's mine. Every dollar has a job, and you'll see what it's doing.
02.
Marketing comes off your list, not onto it. You will never be asked to write your own blog posts here.
03.
Everything is yours, in your name, from day one.
Not to brag, but…
“May I just say that I am blown away by how effective she is in her role!”
“I have worked with Beth both in multiple positions. Her creativity, initiative, and organization deeply impresses me as a marketing professional. She is a strategic planner and is delivering a fantastic job of making it easy to support The Arthritis Foundation. Kudos in your role and I *so* look forward to working with Beth whenever possible!”
– Amy Lambert
“Beth’s a rare breed in marketing”
“Beth’s a rare breed in marketing – she bridges the gap between operations and strategy. Her ability to see the big picture and identify areas for improvement has helped us introduce new processes and think differently.
Beth is a rarity in that she is a creative thinker with a sharp analytical mind. She brings a contagious energy to work and is a fantastic colleague to have on your side.”
– Harri Vivian
“I had the incredible privilage of working alongside Beth, and I can unequivocally say she is a standout professional in every sense.”
“Beth brings a wealth of expertise in marketing, operations, and systems/process development— seamlessly blending strategic insight with meticulous execution. Her talent for developing solution-oriented processes that cater to stakeholder needs is unparalleled, and she ensures that every project is fully vetted from the end user’s perspective.
Beth’s flexibility and collaborative spirit make her an ideal teammate. She navigates challenges with grace and maintains a positive, proactive attitude even in the most demanding situations. Her reliability and thorough approach instill confidence and trust among her colleagues and stakeholders alike.
Beth’s exceptional problem-solving skills and her commitment to delivering excellence set her apart. She doesn’t just meet expectations; she consistently exceeds them, driving projects to successful completion with impressive results. Any organization would be fortunate to have her on their team. Beth will undoubtedly continue to be a driving force wherever she plants herself— bringing innovation, dedication, and outstanding value.”
– Cam Chase
Let’s Talk.
Tell me about your business and
where you want it to go.
Send me a message.