Your Marketing Should Work as Hard as You Do.
You’ve built something real. A business that runs on early mornings, honest work, and showing up when you say you will. The one thing that shouldn’t slow you down is figuring out how to market it.
BS Marketing gives small business owners the toolkits, playbooks, and done-for-you templates to get more leads, close more jobs, and grow, without the guesswork, the agency markup, or the hours you don’t have.
No fluff. No agency speak. No wasted money.
Does any of this sound familiar?
Most small business owners are great at the work. Marketing just never came with an instruction manual.
The Phone Isn't Ringing as Consistently as It Should
The work is good. The customers who find you are happy. Getting found consistently, that’s the part that hasn’t clicked yet. Usually it comes down to a few specific things: Google visibility, reviews, and response time.
Every Time You Try to Market, You're Starting From Zero
No playbook, no process, no templates. You sit down to post something or send a follow-up and spend 20 minutes staring at a blank screen. That friction is why it doesn’t happen consistently.
You've Put Money Into Marketing That Didn't Move the Needle
Ads that burned through budget without results. A website that doesn’t generate calls. It happens to almost every business owner, and usually it’s not the channel that was wrong, it was the lack of a system behind it.
Quoted Jobs Are Going Quiet
You send the estimate. A few days go by. Nothing. The job ended up going to someone else, not because they were better or cheaper, but because they followed up and the timing worked in their favor.
Google Reviews Are Inconsistent, and You Know It
You’ve got happy customers. The reviews just aren’t showing up at the pace they should. Businesses that ask consistently and have a simple system in place average 3–5 new reviews per month. Most don’t have the system.
You Know You Need a Marketing System. Building One From Scratch Takes Time You Don't Have.
That’s exactly the problem BS Marketing solves. The systems are already built, you just put your name on them and run them.
Hi, I’m Beth
I’ve spent 15+ years building marketing systems for businesses that couldn’t afford to guess wrong.
Fortune 50 digital campaigns. National events with budgets over $750,000. Marketing operations for major brands. The kind of work where results are measured, accountability is real, and “we’ll figure it out” isn’t an option.
What I kept running into, at every level, in every industry, was the same gap. Small business owners doing great work, without a clear, repeatable system to market it. Not because they weren’t smart or motivated. Because nobody had handed them the right tools.
So I built them.
BS Marketing produces toolkits, playbooks, and done-for-you templates designed for business owners who are ready to grow, and done spending time and money on marketing that doesn’t produce results. My primary audience is trades and blue-collar businesses, contractors, roofers, HVAC, plumbing, landscaping, electrical, restoration, because this is where the gap is widest and the tools are most needed.
The fundamentals work for any small business. The tools are built to be picked up and used the same week you get them.
Get Started.
Every business is at a different stage. Some need one specific tool right now. Some want the full library. Some want to sit down with someone who can look at their specific situation and tell them exactly what to do. There’s an option for all three.
Standalone Toolkits
Each toolkit is a complete, ready-to-run system built around one specific area of your marketing – lead generation, Google reviews, campaign planning, follow-up, or quote conversion.
Pick the one that solves your most pressing problem right now. It’s built to be used the same week you get it, not sit in a folder waiting for the right moment.
The No-BS Marketing Hub (Coming Soon!)
One subscription. Full access to every toolkit, playbook, and template in the BS Marketing library, including everything added going forward. The option that makes sense when you want more than one tool, or when you want resources your whole team can pull from as the business grows.
One-on-One Consultations
Sometimes you don’t need another resource to figure out on your own, you need someone to look at your specific business and tell you exactly where to focus, what to fix, and what to do first.
That’s what the one-on-one is for. We get into your situation, your market, and your goals, and you walk away with a clear plan, not a general one.
Not sure which fits where you are right now?
Start with a conversation. A quick call will point you in the right direction, no pitch, no pressure.
Not to brag, but…
“May I just say that I am blown away by how effective she is in her role!”
“I have worked with Beth both in multiple positions. Her creativity, initiative, and organization deeply impresses me as a marketing professional. She is a strategic planner and is delivering a fantastic job of making it easy to support The Arthritis Foundation. Kudos in your role and I *so* look forward to working with Beth whenever possible!”
– Amy Lambert
“Beth’s a rare breed in marketing”
“Beth’s a rare breed in marketing – she bridges the gap between operations and strategy. Her ability to see the big picture and identify areas for improvement has helped us introduce new processes and think differently.
Beth is a rarity in that she is a creative thinker with a sharp analytical mind. She brings a contagious energy to work and is a fantastic colleague to have on your side.”
– Harri Vivian
“I had the incredible privilage of working alongside Beth, and I can unequivocally say she is a standout professional in every sense.”
“Beth brings a wealth of expertise in marketing, operations, and systems/process development— seamlessly blending strategic insight with meticulous execution. Her talent for developing solution-oriented processes that cater to stakeholder needs is unparalleled, and she ensures that every project is fully vetted from the end user’s perspective.
Beth’s flexibility and collaborative spirit make her an ideal teammate. She navigates challenges with grace and maintains a positive, proactive attitude even in the most demanding situations. Her reliability and thorough approach instill confidence and trust among her colleagues and stakeholders alike.
Beth’s exceptional problem-solving skills and her commitment to delivering excellence set her apart. She doesn’t just meet expectations; she consistently exceeds them, driving projects to successful completion with impressive results. Any organization would be fortunate to have her on their team. Beth will undoubtedly continue to be a driving force wherever she plants herself— bringing innovation, dedication, and outstanding value.”
– Cam Chase
Let’s Talk.
Tell me about your business and where you’re stuck. I’ll come back with a straight answer.