Your Marketing Should Work As Hard As You Do.
You’ve built something real. A business that runs on early mornings, honest work, and showing up when you say you will. The one thing that shouldn’t slow you down is figuring out how to market it.
You’re running the crew, quoting the jobs, and answering the phone, marketing shouldn’t be one more thing keeping you up at night. Tell me where you’re stuck and I’ll shoot you straight: what to fix, what to skip, and what it’ll actually take.
No fluff. No agency speak. No wasted money. No BS.
Does any of this sound familiar?
Most business owners are great at the work. Marketing just never came with an instruction manual.
You don't have time to be the marketing department too.
Between running jobs, managing crews, and keeping customers happy, marketing gets whatever time is left over, and most days, that’s none. Over half of small business owners say they get an hour or less a day for it. Marketing doesn’t need more of your time. It needs someone else’s.
You don't know what you don't know.
Should you be running ads? Is your website actually set up to turn visitors into calls? Is posting on social worth the hour it takes? Nobody handed you a marketing degree along with your license, and it shows up as a nagging feeling that something’s getting missed, you just can’t name what. That’s not a gap you should have to close yourself. It’s what a second set of experienced eyes is for.
The phone isn't ringing as consistently as it should.
The work is good. The customers who find you are happy. But 97% of people search online before choosing a local service, and if you’re not showing up consistently, they’re finding someone else. It usually comes down to three things: Google visibility, reviews, and response time. All three are buildable.
Money goes out every month and you can't say what it's doing.
Ads, tools, subscriptions, somebody’s monthly fee. Two-thirds of small business owners say they can’t tell which marketing is actually producing revenue – so if that’s you, you’re in good company. It’s rarely that the spending is wrong. It’s that nobody built a system behind it or gave you a straight answer about what each dollar brings back.
You're paying an agency and still aren't sure what they do all day.
The invoice arrives like clockwork. What’s harder to find is a plain answer about what they actually did this month, specifically, differently from last month. If reading your own marketing report feels like it needs a translator, that’s not your failing. It means nobody bothered to make it make sense for you.
Neither option in front of you actually fits.
An agency runs $5,000+ a month, and a good chunk of that pays for account managers and overhead you’ll never meet. A marketing hire runs $110,000 to $155,000 a year once you count salary, benefits, tools, and the months it takes them to ramp, and then you manage them. You don’t want an agency or an employee. You want the work done well, by someone who’s done it before. That’s the whole idea here.
Sound familiar? Let’s talk it through.
The Straight Talk Session is 30 minutes, free, and built for exactly this. You talk about the business — what’s working, what’s stuck, what you’ve already tried, and what you expect marketing to actually do for you. I listen, then talk through what I see and what I’d focus on first. You leave with some next steps and a clearer picture of your marketing than you walked in with. No pitch. No prep. No pressure.
Hi, I’m Beth
I grew up on a farm, and hard work isn’t a slogan to me, it’s just how the day goes. Maybe that’s why, across fifteen-plus years of marketing for Fortune 50 brands and national events, I kept landing on the same kind of accounts: blue-collar and skilled-trade businesses, over and over. Not by accident, I don’t think. It’s work I understand and people I respect, owners doing great work, wearing every hat, with nobody owning the marketing.
That’s the job I take. Not an agency with layers and markup, not a hire with a salary and a ramp-up, one person who owns your marketing end to end, advocates for you the way I’d want someone advocating for me, and treats your budget like her own. Trades and blue-collar businesses come first, because it’s where I’ve always ended up and where the right system changes the most. Run something different but straight talk sounds like your speed? The door’s open.
Start with a conversation. Grow from there.
Straight Talk Session
Thirty minutes, free. We learn about each other, your business, your goals, what you expect marketing to deliver. You leave with straight answers and your next two or three moves.
Marketing Audit
The full picture, in writing. I go through your marketing top to bottom, what’s bringing in work, what every dollar and vendor is doing, who has access to what, and hand you a written, prioritized plan you own. Flat fee, quoted before we start.
Ongoing Marketing
One person owning your marketing end to end, plan, execution, vendors, reporting, sized to your business. You’ll see what’s happening and what it’s producing every month, in plain English.
Three things every client gets. No exceptions.
01.
Your money gets spent like it's mine. Every dollar has a job, and you'll see what it's doing.
02.
Marketing comes off your list, not onto it. You will never be asked to write your own blog posts here.
03.
Everything is yours, in your name, from day one.
Not to brag, but…
“May I just say that I am blown away by how effective she is in her role!”
“I have worked with Beth both in multiple positions. Her creativity, initiative, and organization deeply impresses me as a marketing professional. She is a strategic planner and is delivering a fantastic job of making it easy to support The Arthritis Foundation. Kudos in your role and I *so* look forward to working with Beth whenever possible!”
– Amy Lambert
“Beth’s a rare breed in marketing”
“Beth’s a rare breed in marketing – she bridges the gap between operations and strategy. Her ability to see the big picture and identify areas for improvement has helped us introduce new processes and think differently.
Beth is a rarity in that she is a creative thinker with a sharp analytical mind. She brings a contagious energy to work and is a fantastic colleague to have on your side.”
– Harri Vivian
“I had the incredible privilage of working alongside Beth, and I can unequivocally say she is a standout professional in every sense.”
“Beth brings a wealth of expertise in marketing, operations, and systems/process development— seamlessly blending strategic insight with meticulous execution. Her talent for developing solution-oriented processes that cater to stakeholder needs is unparalleled, and she ensures that every project is fully vetted from the end user’s perspective.
Beth’s flexibility and collaborative spirit make her an ideal teammate. She navigates challenges with grace and maintains a positive, proactive attitude even in the most demanding situations. Her reliability and thorough approach instill confidence and trust among her colleagues and stakeholders alike.
Beth’s exceptional problem-solving skills and her commitment to delivering excellence set her apart. She doesn’t just meet expectations; she consistently exceeds them, driving projects to successful completion with impressive results. Any organization would be fortunate to have her on their team. Beth will undoubtedly continue to be a driving force wherever she plants herself— bringing innovation, dedication, and outstanding value.”
– Cam Chase
Let’s Talk.
Tell me about your business and
where you want it to go.
Send me a message.