Hi, I’m Beth
With nearly two decades of experience in the dynamic field of marketing, I have successfully led teams and executed strategic initiatives that enhance efficiency and scalability on a global scale. My background in marketing planning, event coordination, brand development, Salesforce, marketing automation, and cross-functional leadership equips me to significantly contribute to your company’s growth.
Event Planning
- Consult representatives from 98 counties in Illinois on event goals, budget, and logistics – responsible for 244 events in 2014.
- Travel, promote, and coordinate onsite logistics for corporate events, some included high profiles celebrities with budgets around $750,000.
- Coordinate and facilitate virtual webinars throughout the U.S
- Lead a team of 20 peers in a cross functional working group to collaborate ad promote the agriculture focused lines of business.
- Generate, maintain, and build relationships with sponsors
- Recruit and manage committee members and interns
- Work with media relations including on air interviews, press – releases, and PSAs
- Increased the Jingle Bell Run revenue by 43% to $78,500 and the Arthritis Walk by 52% to $16,000
Marketing and Sales Strategy
- Work with individual sales team members to set sales and marketing strategies for specific territories throughout the world. Travel to sales managers and work with individuals that were underperforming for personalized training and strategy building.
- Coordinate voice of customer activations
- Creation of advisory board agenda, topics, and presentations
- Develop and refine departmental marketing goals, pricing strategies, promotional activities and branding.
- 143% increase in event inquiries through website optimization and database segmentation.
- Main Salesforce administrator responsible for clean up, entry and full utilization to support forecasting, marketing strategies, sales plans, and goal creation.
- Creation, management and execution of campaign schedules, in collaboration with creative design, IT, digital team and product team to ensure the accuracy and coordination of all campaign details.
- Strategy and execution of email marketing sent through Bronto Marketing Automation including workflows, data analysis, segmentation, and optimization.
- Ensure all marketing materials are aligned with larger brand guidelines and consistent with key messaging.
- Create and execute videos, white papers, catalogs, paid and trade advertising and editorials.
- Create and manage industry articles with publication authors and editors to set brand as an industry leader.
- Monitor targeted campaigns to ensure ongoing success through regular performance reporting, data analysis, and optimization.
- Stay current with industry trends by conducting market analysis and research to identify trends and opportunities.
- Manage online presence including website, search engine optimization, search engine marketing (paid search/PPC), press releases, videos, email campaigns, company blog and social media, working with relevant internal and external support teams as necessary.
Project Management
- Manage tasks, timelines, and deliverables for multiple projects concurrently from concept to delivery, while making deadlines and staying within budget
- Collaborate with Marketing Automation and digital team to schedule and strategize overall concepts and new initiatives that follow the brand’s message and overall goals
- Align marketing efforts on a global level for North America, Europe, Africa, and the Middle East
- Communicate with clients on a regular basis with project status and expectations
- Work with media agencies to manage and organize placements for multimillion dollar budget campaigns
Marketing Operations
- Create and redesign scalable, efficient, and consistent processes to support strategic cross functional business objectives for marketing programs and campaigns.
- Collaborate with global stakeholders to define success, objectives, target audience, and make recommendations to align with operational capabilities, tech stack, processes, and workflows.
- Build out Marketo programs and Salesforce campaigns to appropriately illustrate the success of the program utilizing tracking concepts such as utms, lead sources, and campaigns memberships.
- Define and own the lead management and SDR routing processes. Includes the strategy, list uploads, cleaning, and routing of over 80k new leads in around 150 campaigns that are made up of 75 different channel/offer variations.
- Creation, segmentation, scheduling, and execution of around 15 emails a week through Marketo.
MarTech Experience