The Tools. The System. The Support.
Most small business owners don’t have a marketing problem, they have a system problem. The ideas are there. The hustle is there. What’s missing is a clear, repeatable process that doesn’t depend on figuring it out from scratch every week.
That’s what BS Marketing is built to deliver. Whether you need a done-for-you toolkit you can run yourself, full access to a growing library of resources, or someone to sit down with you and build the plan — there’s an option that fits where you are right now.
Marketing Toolkits
A complete, ready-to-run system built around one specific area of your marketing. Each toolkit covers one high-impact problem, lead generation, Google reviews, campaign planning, quote follow-up, or closing more jobs, and gives you the exact process, templates, and scripts to run it.
Built to be used the week you get it. Not read once and shelved.
The No-BS Marketing Hub (Coming Soon!)
One subscription. Full access to every toolkit, playbook, and template BS Marketing produces, including everything added going forward. Built for the business owner who wants more than one tool, or wants resources the whole team can pull from as the business grows.
One-on-One Consultation
Sometimes you don’t need another resource to figure out on your own. You need someone to look at your specific business, your specific market, and tell you exactly where to focus and what to do first.
That’s what the one-on-one is for. We get into your situation and your goals, and you walk away with a clear plan built around your business, not a general playbook.
Marketing & Sales Strategy
You’ve got ideas. Maybe a lot of them. The problem is turning those ideas into a plan that’s actually executable, with the right priorities, the right channels, and a timeline that fits your business.
That’s where this starts. We look at where you are, where you want to go, and build the clearest path between the two.
Lead Generation Strategy
Email Marketing Strategy
Email is still one of the highest-ROI channels a small business can run. The problem is most businesses either don’t use it or don’t use it consistently. I’ll develop and optimize your email campaigns, from list building to sequences to the copy that actually gets opened and acted on.
Campaign Planning & Management
A campaign is a focused push with a clear goal, a start date, and an end date. Most businesses market in a vague, ongoing way and wonder why the phone doesn’t spike. I’ll build your campaigns with intention — the right offer, the right timing, the right channels — and help you execute them cleanly.
Brand Clarity & Messaging
If you can’t explain in one sentence what you do, who you do it for, and why someone should choose you, your marketing is working against you. I’ll develop the brand foundation that makes everything else easier: the positioning, the messaging, and the voice that carries consistently across every touchpoint.
MarTech Stack Review & Setup
Most small businesses are either using the wrong tools, paying for things they don’t need, or missing the ones that would save them the most time. I’ll audit what you have, identify the gaps, and help you build a tech stack that actually supports how your business runs, without overcomplicating it.
Don’t take my word for it…
“Beth always added value to whatever project we collaborated on. I could trust that the operations side of my content and marketing programs would be covered, and she would always be looking out for how to make things more efficient. I’d recommend Beth to anybody who needs somebody to own the process side of marketing, and make sure that all of your team’s creative work is in the best possible position to succeed.”
– Matt Lieberson
“Beth has a unique combination of attributes, energy and spirit that truly makes her one of a kind. Her ability to build strong relationships was a critical contribution to our team’s success. She’s a strong collaborator and problem-solver, passionate about bringing effective solutions to the table. Beth is a pleasure to work with and would be a valuable asset to any marketing team.”
– Annette Zehner Jones
“Beth commits 110% to anything that is assigned to her and is always up for a challenge. For her, it’s not just about getting the job done, it’s about getting the job done right. She is able to juggle several projects at once while still keeping this concept at the top of her mind. She delivers completed projects on time, on budget and well done.”
– Kristin Smith
“Beth set the bar for her position. She increased event revenue and participation each year she was responsible. She brought in new marketing ideas which are still used today. In fact, it has been proven that one of her marketing strategies is a key to success and has been implemented as a best practice standard. Beth is beyond competent. She has an expansive skill set because she is committed to doing the best job she possibly can. Beth has never done a job half way in her life. If she doesn’t know something, she does not give up until she figures it out. She works hard consistently, adheres to deadlines better than anyone I know and is driven to produce high quality work. With all that being said, Beth was an amazing and fun co-worker, however, one of her most admirable traits was her high standards. She set high standards for herself but also those around her. She was honest and committed to being the best she could be and would not settle for less from her teammates as well as all others she worked with whether they were volunteers, sponsors, or vendors. It was because of Beth’s infectious work ethic and ability to hold people to their word that those around her delivered for her.”
– Heidi Koll Pio
How It Works.
Simple process. No surprises.
01.
Discovery
We start with a real conversation about your business, what you’re trying to accomplish, where you’re stuck, and what you’ve already tried. This is where I get specific about your situation, not general about marketing.
02.
The Plan
Based on what I learn, I’ll tell you exactly what makes the most sense, whether that’s a standalone toolkit, the Hub, a one-on-one engagement, or a combination. If it’s a consulting project, you’ll get a clear proposal: what’s included, the timeline, and what it costs. No mystery.
03.
Execution
Then we work. You can be as hands-on or hands-off as your situation calls for. Some business owners want to run the system themselves with the right tools in hand. Others want someone to take it off their plate entirely. Either way works.
Hi I’m Beth
I’ve spent 15+ years building marketing systems for businesses that couldn’t afford to guess wrong, from Fortune 50 companies and national nonprofits to fast-growing local businesses across a dozen industries.
The work I do now is a direct result of what I kept seeing at every level: small business owners doing great work without the tools to market it consistently. BS Marketing exists to close that gap, with resources that are practical, specific, and ready to use.
Not sure what you need yet?
That’s a completely reasonable place to be, and it’s exactly what the first conversation is for.
No commitment, no pitch. Tell me about your business and where you’re stuck, and I’ll tell you what makes the most sense for where you are right now. Sometimes that’s a toolkit. Sometimes it’s the Hub. Sometimes it’s a one-on-one session. Sometimes it’s just a conversation that points you in the right direction.
Either way, you’ll walk away knowing your next move.