Hi, I’m Beth.
I’ve spent 15 years inside marketing at the highest level, building systems, running campaigns, and solving the kinds of problems where the stakes were real and guesswork wasn’t an option.
Fortune 50 companies. National nonprofits. High-growth brands. Events with budgets over $750,000 with world-known celebrities. Digital campaigns reaching hundreds of thousands of people. I’ve done it across manufacturing, healthcare, finance, agriculture, lifestyle, and tech, and I’ve done it with the kind of accountability that comes when results are the only thing that matters.
What I built along the way was a very clear picture of what actually works, and what doesn’t when it comes to marketing a business with limited time, limited budget, and no room for wasted effort.
Why does BS Marketing exist?
Because I genuinely love working with the people who built something real with their own hands.
The roofer who can look at a house and know exactly what it needs. The HVAC tech who’s built a reputation entirely on showing up and doing the job right. The landscaper who’s booked solid every spring but can’t figure out why fall goes quiet. These are the business owners I light up working with, because the hustle is already there. The work is already good. What’s missing is usually just the right system.
That’s a solvable problem. And solving it is exactly what I’m built for.
I’ve spent 15 years inside marketing at the highest level. I know what a real, repeatable system looks like, and I know how to translate that into something a small business owner can actually run without a marketing degree or a big agency budget.
If you’re ready to grow, I’m ready to help you build the path to get there.
The Work That Built the Foundation
Events & Live Marketing
Managing events at scale means managing a hundred moving parts with real deadlines, real budgets, and real consequences when something goes sideways.
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Coordinated 244 events in a single year across 98 counties in Illinois, working directly with local representatives on goals, logistics, and execution.
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Produced high-profile corporate events with A-list talent and budgets up to $750,000, from initial concept through on-site execution.
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Grew the Jingle Bell Run revenue by 43% to $78,500 and the Arthritis Walk by 52% to $16,000 through targeted marketing strategy and disciplined campaign execution.
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Recruited, managed, and directed committees, volunteers, sponsors, and interns across simultaneous events.
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What this means for your business: when I say I know how to build and run a campaign, I mean I’ve done it at a scale where the margin for error is close to zero.
Marketing & Sales Strategy
Strategy that doesn’t connect to execution is just a document. The work I’ve done has always had to produce results, not just a plan.
- Worked directly with individual sales team members across global territories to build personalized marketing and sales strategies, including travel-based coaching for underperforming regions.
- Drove a 143% increase in event inquiries through website optimization and database segmentation.
- Owned full campaign lifecycle: strategy, creative direction, channel selection, execution, and performance reporting — coordinating across creative, digital, IT, and product teams.
- Managed multimillion-dollar media placements in collaboration with external agencies.
- Led brand consistency across all marketing materials, messaging frameworks, and external communications.
Project & Operations Management
Good marketing doesn’t happen by accident. It happens because someone owns the process, manages the timeline, and holds the whole thing together.
- Managed multiple concurrent projects from concept through delivery, on deadline, on budget, across teams and time zones.
- Aligned marketing efforts across North America, Europe, Africa, and the Middle East for a global brand.
- Built scalable, repeatable processes to support cross-functional marketing programs, the kind of infrastructure that means campaigns run the same way every time, not differently depending on who’s in the room.
Marketing Operations & Technology
Running marketing at scale means knowing how to build the systems behind the scenes — the automation, the data, the tech stack that makes everything work without requiring someone to manually manage every piece.
- Served as Marketo and Salesforce administrator, managing list strategy, lead routing, campaign builds, tracking, and reporting.
- Managed lead operations for over 80,000 new leads across approximately 150 campaigns and 75 channel/offer variations.
- Executed approximately 15 emails per week through Marketo, including segmentation, scheduling, and performance optimization.
MarTech Experience
The tools I know how to use, and more importantly, know how to make work together.